The public is the only critic whose opinion is worth anything at all

- Mark Twain

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently

- Warren Buffett

Next to doing the right thing, the most important thing is to let people know that you are doing the right thing

- John D Rockefeller

Publicity is absolutely critical. A good PR story is infinitely more effective than a front page Ad

- Richard Brandson

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